Marketing Manager

Job Specification:

Duties and responsibilities at this level entail: -

1. Developing and implementing Sales and Marketing policies, strategies, plans, manuals and programs;
2. Undertaking Sales and Marketing activities and campaigns;
3. Spearheading market research activities, surveys and studies;
4. Creating programs to enhance awareness on the organization’s products and services;
5. Establishing and developing relationships with relevant stakeholders to create opportunities for products and services;
6. Providing market information and customer feedback for development and improvement of products and services;
7. Managing customer relationships to ensure retention and loyalty;

Person Specification:

For appointment to this grade, a person must have: -

1. Cumulative service period of fifteen (15) years relevant work experience, three (3) of which must have been in a management position;
2. Bachelor Degree in any of the following fields: Commerce (Marketing Option), Business Administration (Marketing Option), Marketing, Business Studies or equivalent from a recognized institution; OR Bachelor’s Degree with a Postgraduate diploma in Sales and Marketing from a recognized institution.
3. Master’s degree in marketing, Business Administration (Marketing Option) or equivalent from a recognized institution.
4. Leadership Course lasting not less than four (4) weeks from a recognized institution;
5. Membership to relevant professional body where applicable;
6. Proficiency in computer application.
7. Shown merit and ability as indicated in work performance and results;

Skills and Competencies:

1. Leadership and managerial skills
2. Negotiation skills
3. Problem solving skills
4. Communication and reporting skills
5. Interpersonal skills
6. Ethical skills
7. Team Management
8. Analytical Skills
9. Strategic thinking